Ever since Rex mentioned the pedicure my feet have felt insanely dry (see post below "Real men use naturally good soap"). The mere mention of the pedicure heightened my senses to my own "need" for one. Have you ever stood in line unable to make up your mind and just ordered what the stranger in front of you ordered? I have. Crazy, that a stranger would influence my decision making. Well that's just how the world of consumerism works. We are influenced by people, especially those we respect.
I make this soap called Nature's Goodness. It's a soap packed with a ton of nutritive ingredients like aloe vera, sea kelp, vitamin E, rosemary, lavender, etc. Anyway, the sea kelp kind of throws the aroma, so it has a very unique fragrance and people either love it or hate it. Well I wasn't really selling a ton of it and it was destined for extinction until ...
A good friend hosted a soap naturally party for me to share my products with her friends. She raved about Nature's Goodness. Well, guess what? I sold out of Nature's Goodness that night. So Nature's Goodness was brought back from extinction and I've learned a great lesson: never underestimate the power of endorsement.
