I just have to talk about this comment from my good friend BJ. This comment was generated from the post below "The best things in life are often not planned", check it out.
So here's BJ's comment:
Ok this it "BJ" the guy that likes the fancy, black soap (I also like quiche, occasionally wear a pink shirt and tie but still consider my self a real man....)and i do like this soap... it has a soothing smell. With the economy the way it, i consider it a small treat for myself (and white chocolate mochas).And black soap... who would tease a guy for black soap... awesome marketing plan...
I so appreciate this comment because I totally agree. A small luxury like awesome good soap to incorporate in your bathing ritual is a great way to beat the economy blues. As for my marketing plan, LaVader just happened upon me. I'm glad it did.
But BJ brings up an important point. What is the deal with men and soap? Why is it not okay for men to want to smell good? I just don't get it. When I do shows I see men walk by my booth with intense interest but like this inability to come in and smell the good stuff. Or they buy it for their wife or significant other. I am most inspired by the real men who come out and say, "I just love handmade soap". Like the other day, Rex, a very manly gentleman from my pilates class, came out and told us that he'd had his first pedicure and loved it. No Rex is not gay. He's just a man who doesn't need to prove his manliness, so it's okay to get a pedicure, and tell the world about it. Don't worry dear hubby, Rex is old enough to be your dad, and tall enough too! Anyway, guys enlighten me.
Guys like soap but It's all about marketing. Pepsi launched a new Diet Cola in a black can with an ad push that could be mistaken for a Coors Light campaign. Someone there figured that their product was over target to women and while there is a market for men diet soda drinkers their also is a stigma of diet drinks being for "chicks". So all you need to do is market a line of soap to men. Dark, bold smelling soap with names like "Blue Steel" or "Magnum" :-)
ReplyDeleteIrish Spring, this is a good tip! Thanks. Perhaps that's why LaVader is selling so well to men. It's lavender in disguis. Nice black masculine color with a soft soothing aroma. Since I know you are a "real man" and you use my soaps, which ones would you recommend targeting specifially to men?
ReplyDeletehey wat is a good soap to use because once i went to the movies and the guy next to me smelled really good but i waz afaraid to ask him (it would sound gay) but i often have probublems with a great smell and i would like a recomended soap because lets just face it axe is not really all that great (also i need something that can have a sustained smell through the entire day wail i am at school)
ReplyDeleteI don't make claims that my soap will provide sustained aroma throughout the day. It will definitely clean you and leave a slight aroma of the soap. I suggest you choose a scent that you love. Alot of men like the lavender soaps, the mint soaps and the spicey soaps. Good luck to you.
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